Gene Grand

Operating at the intersectionof finance, regulation, and entertainment, Gene Grand has built a careerdefined by translating complexity into structured growth. Throughout hiscareer, he has led complex organizations operating in highly regulated environments, delivering consistent revenue growth while maintaining strict compliance standards.

In his capacity as General Manager of Finix Casino in Nairobi, a premier gaming destination, he directed daily operations, financial planning, and compliance supervision. He introduced new gaming offerings that attracted a broader customer base, implemented customer loyalty initiatives that became central to the casino’s recurring revenue model, and optimized operational workflows that improved retention and strengthened financial performance. His leadership approach combined data-driven decision-making with hands-on operational management, ensuring thatstrategic initiatives translated into measurable results.

As a key shareholder of SportPesa from the company's founding in 2014, he contributed to building the gaming platform across multiple markets. He subsequently served as Chief Operating Officer at Bradley Limited, overseeing operations of Kenya's Pambazuka National Lottery. In this role, he led national expansion efforts, negotiated supplier agreements, and strengthened cross-functional collaboration to improve overall performance. He worked closely with marketing, compliance, and finance teams to ensure alignment between commercial objectives and regulatory expectations. From 2017, he served as director overseeing SportPesa's expansion into South Africa.

Currently, Gene Grand is Director at Naogen Investment Inc., where he evaluates investment opportunities in eGaming and technology sectors. He brings experience in evaluating opportunities, structuring investment agreements, and overseeing diversified portfolios across global markets. His perspective on scaling regulated businesses informs how industry leaders approach growth in complex regulatory environments. His career demonstrates that durable competitive advantage comesfrom marrying operational discipline with strategic foresight.